Important Mistakes That You Should Avoid While Creating Google Ads

Google Ads is an effective way to realize your marketing objectives. Many businesses implement this marketing campaign for increasing business visibility, drive more sales, and increase revenue generation in the business. Unfortunately, businesses make mistakes in implementing this procedure and fail to reap benefits out of Ads creation.

Excessive use of Keywords

Using a lot of keywords that have almost similar themes will add no value to your content. Using various keywords that have the same different meanings will be vague. What you can do in such a case is to break down into a specific ad group.

In this way, you can form a consistent theme and have greater control over your keywords, your ads, a better landing page, etc. It is easy to manage forty well-organized groups compared to manage only three poorly organized groups.

Aiad is a reputed AdWords Agency Melbourne that has assisted several businesses in making the most out of AdWords Campaigns for more than five years. Their Adwords, and PPC management services work for medium, and small-scale enterprises.

Choose the right type of match

Another important thing that you will need to do is to choose the right type of match out of the four types: broad match, phrase match, exact match, and broad match modifier,

  • Broad match

Broad match is when you write the keyword, and Google displays all sorts of phrases that make up that keyword. This type of keyword match isn’t advised.

  • Broad match modifier

It is an upgrade of a broad match. It includes plus signs. Broad match modifier comprises a combination of words that are separated by plus signs.

  • Phrase match

In this type of phrase, you can have anything before it, and after it but you cannot have anything in between it.

  • Exact match

This keyword will only trigger when a person types exactly the same keyword in the search bar. In other words, the keyword that you enter should be very specific. Try this option for most of your competitive keywords.

Only one advertisement in one group

This is another mistake that people do when creating Google Ads. Adwords Experts advise that there should be a minimum of three advertisements in one Ad group. Think about how you can add these emotional triggers into the advertisement copy.

One of the ways is to talk to the team, or your clients to figure out how you can make your ads interesting. Your ads don’t need to be fancier, but impressive to help you stand out among people.

Not including a call to action

A call to action is important to include in Google Ads. A lot of people do not consider it. It enables the trigger of a reaction when the user clicks on an ad. It is required to be highly specific on what you wish that person to do at the time of looking at the advertisement.


These are the common mistakes that a business should prevent, to be able to execute effective Ads campaigns.

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